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This talk examines how fashion designers have used intellectual property rights to protect their creations from piracy, and to advertise the authenticity of their products.听
Among the numerous couturiers that have participated in this effort, the archives-based research presented in this talk听focuses on听the examples of Madeleine听Vionnet听and Christian Dior, who, along with their legal teams, pioneered the development of extensive intellectual property rights portfolios. These designers used various legal tools to protect and听to听market their work, including trademark, copyright, patent, trade dress, and anti-competition laws. During the interwar period, most of听痴颈辞苍苍别迟鈥檚听legal action remained centered听in France, but the postwar case of Dior shows how, later on,听such strategies could be used on international markets. Finally, the talk questions 迟丑别听advantages听and听inconveniences听of using law as a commercial instrument in the creative industries.听
痴茅谤辞苍颈辩耻别听Pouillard听is a professor of international history at the University of Oslo. She holds a PhD in history from 迟丑别听鲍苍颈惫别谤蝉颈迟茅听Libre de听Bruxelles, and she was a Harvard-Newcomen Fellow at the Harvard Business School. She is a co-editor of 迟丑别听Oxford Handbook of Luxury Business. Her next book,听Paris to New York. The Transatlantic Fashion Industry in the Twentieth Century, is forthcoming with Harvard University Press in May.听痴茅谤辞苍颈辩耻别听currently leads the ERC-funded听project Creative听IPR: The History of Intellectual Property Rights in the Creative Industries.听
Organised by Dr Rebecca Arnold (The 天美传媒) and Kathryn Reed (The 天美传媒)听
