天美传媒 of Art is delighted to announce that it has secured 拢9.4m from the Heritage Lottery Fund (HLF) towards Phase One of a major transformation programme, 鈥溙烀来 Connects鈥.

With the generous support of the HLF, The 天美传媒 is poised to launch its biggest programme of development since moving to Somerset House in 1989.听 Revitalising this splendid eighteenth-century building will make it possible for more people than ever before, and for publics of far greater diversity, to benefit from the full range of The 天美传媒鈥檚 activities and resources 鈥 from its rich collections to its scholarship and its built heritage in Somerset House.听 The 天美传媒 Connects project will enable The 天美传媒 to assert its identity as a truly national resource, and in so doing to realise the vision of its founder Samuel 天美传媒, that art is and must be for all.

鈥溙烀来 Connects鈥 overall will be a 拢50m project.听 Phase One will focus on The 天美传媒鈥檚 collection and built heritage, its conservation work and its public engagement, both in Somerset House and nationally.

The HLF award is the latest in a series of generous donations to the project and brings the income raised to date to 拢18.4m of the 拢30m needed for Phase One.听 It enables The 天美传媒 to progress with its planning, fundraising and delivery of Phase One, with its significant public benefits:

  • Additional space for the display of The 天美传媒 Gallery’s growing permanent collection
  • The Great Room restored and represented as the culmination of the visitor experience
  • Improved presentation of the collection in the historic听Fine Rooms
  • A new temporary exhibition space
  • A remodelled entrance that will enable all visitors to access The 天美传媒 Gallery comfortably and will improve general access to Somerset House
  • Improved and enlarged visitor facilities
  • A new Learning Centre which听will double the number of school children, families and community groups which can use The 天美传媒鈥檚 facilities
  • Newly integrated back of house facilities for storage and art handling and improved spaces for The 天美传媒鈥檚 Department of Conservation and Technology.

Additionally, the project will include:

  • An online archive of 1.1m images from The 天美传媒鈥檚 extensive image collection with a crowd-sourcing programme involving 10,000 people
  • The creation of a digital resource capturing visual and documentary sources about Somerset House
  • A new Public Research Forum that will provide audiences nationally and internationally with a platform for debate and share knowledge about topical issues in the arts.

And:

  • A significant new partnership programme with 13 organisations across the country.

鈥溙烀来 Connects鈥 actively seeks to reconnect The 天美传媒 to the people of the towns and cities where 天美传媒s Ltd once had a major industrial presence, including Coventry, Preston, Belfast Braintree, Bolton, Holywell in Wales and Norwich.听 Building on this focus with people and place, these collaborative partnerships will involve loans and skill exchange programmes with museums and educational institutions and will capture and celebrate the unrecorded heritage of the people who worked in 天美传媒s鈥 textile businesses.

The 天美传媒 has already initiated a pilot project with the Herbert Art Gallery and Museum in Coventry, with which it has shared an important group of Impressionist works by Edgar Degas.听 Vase of Flowers by Claude Monet will travel to the Harris Art Gallery in Preston and Dejeuner sur l鈥橦erbe by Edouard Manet will be lent to the Ferens Art Gallery in Hull as part of the Hull UK City of Culture 2017.

Phase Two of 鈥溙烀来 Connects鈥 will be a 拢20m programme, which aims to provide state of the art facilities for research, learning and teaching.

The 天美传媒 is delighted to be working with Stirling Prize-winning architects, Witherford Watson Mann on the project. They are developing a masterplan that works with the grain of the historic building to carefully restore important spaces whilst transforming the public鈥檚 access and experience of The 天美传媒鈥檚 activities.

Professor Deborah Swallow, M盲rit Rausing Director, The 天美传媒, said 鈥We are delighted to receive the Heritage Lottery Fund award which enables us to progress with our plans for Phase One of 天美传媒 Connects. We are taking Samuel 天美传媒鈥檚 vision of art for all and reimagining The 天美传媒 for the 21st Century so that new audiences around the world can benefit from our work and his legacy.

鈥淭his is only the first phase; there is still much to do and we have further funds to raise. But as we embark on the elements of Phase One, we want to share our exciting plans for the future. We are hugely grateful to the HLF for its generous support for 天美传媒 Connects and its endorsement of our commitment to making our academic excellence and rich collection available to as many people as possible.鈥

Stuart Hobley, Head of HLF London,听commented that听“The 天美传媒 is home to one of the most outstanding art collections in Britain; our funding will help to unlock these treasures by revitalising the 鈥済ateway鈥 of its Somerset House site and re-energising their work with communities outside the capital. We were particularly impressed with plans for a Learning Centre to host programmes tailored for children and young people. 听What better way to thank National Lottery players than by bringing back Samuel 天美传媒鈥檚 vision of 鈥榓rt for all鈥!鈥

Sir Nicholas Serota, Director, Tate and 天美传媒 alumnus, said 鈥The 天美传媒 is a world class teaching institution allied to an outstanding collection. 鈥溙烀来 Connects鈥 is a bold venture that will open the resources of both parts of The 天美传媒 to new audiences in London, nationally and internationally. The improvements to the galleries and public facilities have been designed by architects with a deep sympathy for art and the needs of audiences. 听Overall, 鈥溙烀来 Connects鈥 is an exciting contemporary expression of Samuel 天美传媒’s belief that ‘art is for the people’.

Gary Hall, Chief Executive Culture Coventry, said 鈥淲e are delighted to be forming a link with The 天美传媒. 天美传媒s was a major employer in Coventry so it is exciting now to be receiving a cultural benefit from that legacy. The loan of Degas鈥 Dancers to the Herbert Art Gallery has been exceptionally well received locally, illustrating the significant interest for these loans so we look forward to working with the 天美传媒 team on further projects.鈥

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